— Quit Craving Sugar at Clevedon Hypnotherapy —

Helping you to become the person you deserve to be

Treating Sugar addiction with Hypnotherapy

Sugar is hitting the headlines recently. According to experts it is worse for you than ever fat or salt were and has no nutritional value at all.

What is sugar addiction and why is it so bad for us?

sugar addiction clevedonSugar addiction is a craving for sweet sugary foods. Research  http://www.bbc.co.uk/science/0/21835302 has shown that sugar is addictive and stimulates the same pleasure centres as heroin and cocaine. (See William Duffy’s book ‘Sugar Blues’ for a good introduction.) Like these drugs consuming sugar gives you an immediate high replaced by the need for another ‘fix’. And if you don’t get this ‘fix’ you can soon feel bad tempered, irritable and grouchy.

There are a number of health issues related to the over consumption of sugar. Including the following:

  • Weight gain
  • Bad teeth
  • Increased blood pressure
  • Increased cholesterol level
  • Higher risk of diabetes
  • Higher risk of heart disease
  • migraines

The problem with sugar is that it gives your system a quick high, then your blood sugar begins to drop rapidly leading to feelings of shakiness, lightheadedness and lack of concentration.

So why do we crave sugar so much?

It is not our fault. Blame it on our biology. We are programmed to eat sugar for survival in the same way we need salt and fat. We are born with a sweet tooth and as babies we prefer sweet foods to any other. Like any other high calorie food in the past when food was less plentiful, eating sugar would increase our likelihood of survival.

The problem now is that refined sugar is cheap and readily available. Our bodies cannot tell the difference between natural fruit sugars and processed sugar.

As well as the physiological craving for sugar we also have an emotional a reward system related to consuming sugar. It is seen as a treat and therefore desirable. Sugar is a mood enhancer. We get an instant high when we eat or drink sugary things. We use sugar as a comfort when we are feeling unwell or unloved and to relieve stress and make us feel better.

How do you know if you are addicted to sugar?

  • Do you crave cakes, bread and sweets even though you are not hungry?
  • Find it impossible to stop eating sugary and starchy foods once you stop?
  • Do you feel ashamed by the amount of sweet things you eat?
  • Have a feeling of fear at the thought of giving up sugar?
  • Feel sluggish or fatigued when you overeat
  • You need more and more sweet foods to satisfy your sweet tooth

How much sugar should we have?

According to the NHS the recommended sugar intake for women is around 100 calories a day, 25 g the equivalent of 6 teaspoons or sugar. For men it is 150 calories a day, 35 g equivalent to 9 teaspoons of sugar.

The type of sugar you consume is important. You should stick to natural sugars such as those in fruits and occasionally some dark chocolate. Steer clear of processed sugars in sweets, cakes, biscuits and white bread.

Sugar by another name

Sugar is not always easy to spot in food and drink products. Look out for anything with the following names as they are all forms of sugar.

  • Agave nectar
  • Brown rice syrup
  • High-fructose corn syrup
  • Dextrose
  • Evaporated cane juice
  • Glucose
  • Lactose
  • Malt syrup
  • Molasses
  • Sucrose

Not only this but the food industry uses sugar to flavour many foods. These include: ketchup, barbecue sauce, pasta sauces, bread, baked beans, fizzy drinks, salad dressings and sports drinks. Many fat reduced foods contain high amounts of sugar instead of fat to flavour them. Sugar can also be found in starchy foods such as bread, pasta and milk. Keep away from any high sugar foods containing over 20% sugar and stick to low sugar foods with 5% or less.

How to quit sugar with hypnotherapy

If you have ever tried to cut sugar out of our diet you will know how hard it is. It is hard to stop eating sugar using willpower alone. After all, it is an addiction.

At Clevedon Hypnosis I will help you deal with your sugar craving by assessing your lifestyle to see how sugar fits in. Then using hypnotherapy techniques to help you find other ways of fulfilling your emotional needs than with sugar. This is done by using relaxation and guided visualisations hypnotherapy talks directly to your unconscious allowing you to let go of your need for sugar and replacing it with more positive habits.*

One of the positive results of cutting out sugar from your diet is that you will find that when you stop eating so much sugar your palate changes so you no longer like very sweet things and find the foods you used to love too sweet now.*

If you live in the Clevedon area please phone me on 0770 235 2363 for an informal chat and for more information on how hypnotherapy can help you with your sugar addiction.*

*Disclaimer.  Results cannot be guaranteed as this is a therapy and each person is unique. All I can promise is that I will do my best to help you.

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